WebP vs AVIF: Which Image Format is Best?
Both WebP and AVIF beat JPEG and PNG for web performance — but they're not equal. Here's how they compare, and how to choose the right one for your use case.
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- AVIF: 30–50% smaller than WebP at same quality
- WebP: faster encoding, wider CMS support
- Both supported in Chrome, Firefox, Safari, Edge
- AVIF best for photos; WebP best for logos/illustrations
- Try both formats side-by-side in PicaPic right now